"Adverts"

Oh yes ladies and gents, adverts. Sad though it is, we have more adverts on commercial TV than ever before and yet, so few of them seem to actually advertise anything. A recent 'advert' has been getting me annoyed. The advert in question is for a well known computer manufacturer and talks about a box of a certain size and then pose a series of questions about the box then it turns out this box is the size of a tennis court, they pose a final question and put up the name of the company. They managed to get through the entire 'advert' without any reference to what they actually sell. I can't help but sit there and think "TELL THEM YOU SELL COMPUTERS FOR GOODNESS SAKE". As far as I can see, all they've gone and done in that advert is told you how big a tennis court is. Of course, this can be valuable information, especially if you're into pub quizzes. You could in fact have thought about the box, how the box resembles you and thought about the questions they posed and realised what's truly going wrong in your life. Realised that what you need to make your life complete is a tennis court or maybe even a computer.

However, you're probably likely to go to the computer manufacturers that seem to have managed to avoid banging on about boxes and told you about the computers they sell. They've picked up on this novel idea of telling people what they sell in their adverts and even tell them how much it costs sometimes. In my opinion, the best advert at the moment involves a man called "Barry Scott" and a product called "Cillit Bang". They use what I believe is best advertising approach, here is the product, this is what it does, go and buy it (optional catchphrase at the end). So, if any of you do have the misfortune to end up in advertising, here's a little tip from me......tell people what you actually sell :-).